ALDI
Recognizable shirts for activation teams
For ALDI, we created a placeholder story around recognizable shirts for activation teams. The direction: cheerful, practical, and instantly visible, with enough room for brand details without feeling like a standard promo shirt.
In this placeholder concept, ALDI needed shirts that could work for promotion teams, store openings, and internal events. They had to be easy to wear, clearly recognizable in busy environments, and connected to the energetic colors of the brand.
We translated the brand style into a sporty jersey with clear color blocking, strong contrast, and a pattern that reveals more detail up close. That keeps the shirt visible from a distance while making it feel less standard in hand.
In the placeholder story, teams use the shirts for activations, staff days, and local campaigns. By using the same base in multiple color variants, the look stays consistent while roles or locations remain easy to distinguish.
“The shirts made the team instantly visible and gave our activation more energy than standard company clothing.”
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ALDI activation team
