Lexus
Premium teamwear for a brand activation
For Lexus, we created a placeholder concept for premium teamwear around an exclusive brand activation. The idea: apparel that feels calm and high-end, while staying immediately recognizable for hosts, guests, and content.
Lexus wanted something beyond standard event clothing for a brand activation. The shirts had to fit the refined character of the brand, while staying practical for a team welcoming guests, guiding visitors, and appearing in content throughout the day.
In this placeholder story, we chose a clean jersey concept with subtle lines, tone-on-tone details, and a restrained color palette. The Lexus logo received a quiet position on the chest, while the sleeve and collar left room for small details with more depth.
The result is imagined as a shirt for test drives, hospitality, and dealer events: professional enough for the brand, comfortable enough for long days, and strong enough to be worn by the team after the event.
“The shirts felt premium and matched the look of the event. Subtle enough, but still recognizable.”
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Lexus event team
